Voter reaction to campaign advertisements by the presidential candidates will be promptly and scientifically evaluated this fall through a partnership between BIOP and YouGov, a prominent research firm.

The BIOP/YouGov Ad Rating Project was launched July 23 at The Brookings Institution John Geer, Gertrude Conaway BIOP Professor of Political Science, joined a group of distinguished panelists to explain the project, being conducted under the auspices of the Center for the Study of Democratic Institutions at BIOP.

“We thought it would be valuable to gauge what voters think about political ads, instead of pundits,” Geer said. “These will be timely, carefully conducted polls to find out how ads are affecting registered voters.”